I've been carrying this one around in my head for a couple of months. At a staff party celebrating the close of another successful Digital Overload, the topic of Bawls came up. Britanny said "Someone should make a drink called 'boobs'." I started tossing out packaging concepts and pitch slogans, and Bewbs™ was born.
If I hadn't just bought a house, I'd be seriously tempted to invest the capital to start up a line of energy drinks and make it a reality.
So, you know... ff any drink company execs are reading, have your people call my people.